Little Planet was tasked with rebranding a London based active wear clothing line. GYMCAT is a fitness line for women, by a woman. Some projects are easier when the founders behind them are full of energy, this was one of them.

We began this project by analyzing market trends in the active wear industry. Our goal was to combine GYMCAT’s fierce look, feel, and ambition with a beautiful, yet easy to navigate website. It was important we showcase the identity for a product you can wear to the gym at nine and to tea with the Queen at five.

Little Planet is of the belief that product packaging is equally as important as the product itself. Product packaging communicates many things, from the quality of the brand, to your company values. We created packaging that allows GYMCAT’s unmistakable brand to stand out from the rest.

The black and white color scheme was chosen to convey a sophisticated product for a sophisticated customer dedicated to improving themselves inside and outside the gym.

The result is a brand identity that is fiercely feminine.